LTV:CAC Ratio Calculator.
Calculate customer lifetime value vs. acquisition cost, see your LTV:CAC ratio, and benchmark against SaaS industry standards.
Average Revenue Per User per month
Revenue minus cost of goods sold
Percentage of customers lost per month
Total cost to acquire one customer
Results
$0
Lifetime Value
$0
Acquisition Cost
0x
LTV : CAC Ratio
0
CAC Payback (months)
0
Customer Lifetime (months)
Industry Benchmark
< 1x
Losing money on every customer
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1x – 3x
Underinvesting or inefficient
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3x
The gold standard for SaaS
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> 5x
Strong, but may be underinvesting in growth
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